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Simon Anholt on the Foundations of a "Good Country" and Generosity in Foreign Affairs

Updated: Jun 14, 2021


On June 9, 2021 we were thrilled to welcome Simon Anholt, the national promotion oracle and the creator of the game-changing competitive identities theory, to the Feraru Conferences series for a live discussion about the cut-throat competition on the international market of national reputations, the make-up of a "good country", and the impact of the pandemic on the global standing of countries and regions.

The recording is now available to watch here:

SIMON ANHOLT has been an independent policy advisor to presidents, prime ministers, monarchs and governments of more than 50 countries over more than 20 years. He publishes the Good Country Index, which ranks countries on their contribution to humanity and the planet. He also publishes the Anholt-Ipsos Nation Brands Index which, since 2005, has collected more than a billion data points tracking public perceptions of countries. His talk Which country does the most good for the world? is the all-time most viewed TED Talk on Governance, with over 12 million views. It was also ranked as the 4th ​“most inspiring” talk ever by TED viewers. Anholt is an Honorary Professor of Political Science, the author of six books about countries, cultures & globalisation, and the Founding Editor Emeritus of the academic journal, Place Branding and Public Diplomacy. His latest book, The Good Country Equation: How We Can Repair the World in One Generation (2020), has been described by Zaid Ra’ad al-Hussein, the UN High Commissioner on Human Rights, as "a masterpiece".


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